In 2025, National Geographic CreativeWorks collaborated with Travel Texas for a fourth year to showcase the endless possibilities awaiting travelers across the Lone Star State. Leveraging National Geographic’s world-class reputation for visual storytelling, we sent National Geographic adventure photographer Tara Kerzhner on an epic journey from West Texas’ Big Bend region to the Gulf Coast, creating docu-style short-and mid-form travel films, social vertical videos and stories, Instagram photo posts, digital photo essays, and a print advertorial in National Geographic magazine. Across every platform, custom video and photography brought Texas vividly to life for our audiences.*

*Note that these units shown here are a partial representation of a broader creative campaign.