(Maine Office of Tourism x National Geographic)

In partnership with The Maine Office of Tourism, Nat Geo sent photographer Michael George on assignment to tell a story of the senses along the coast of Maine. On his journey, Michael experienced some of the best of Maine: unique outdoor activities, working waterfronts, fantastic local foods, and vibrant communities that embrace the outdoor lifestyle. Using originally shot footage and still images captured by Michael, Nat Geo created a slate of gorgeous custom content that highlights the myriad ways Maine reawakens visitors’ senses. Creative included a seven-minute hero film, a series of vertical videos and stories, complementary articles, and photo posts - all inspiring an audience of travel enthusiasts across Nat Geo’s vast social and digital properties.