Returning to Maine: Forged By Nature

With the “Forged by Nature,” campaign, National Geographic CreativeWorks and Maine Office of Tourism set out to rewrite the narrative for the state, moving it from a scenic summer postcard to an inspiring, year-round destination defined by character and resilience. The core goal was to capture and share the authentic, story-first identity of Maine, focusing specifically on the rugged, coastal communities of the DownEast and Deer Isle regions.*

*Note that these units shown here are a partial representation of a broader creative campaign.