Sony Pictures’ film “I Know What You Did Last Summer” partnered with Bachelor in Paradise for an in-show integration, streaming, and social program. We worked closely to integrate the film’s iconic storyline into show content via a pre-produced dream package and a sponsored cast challenge. To amplify the partnership, episode highlights and BTS content was distributed across ABC’s Bachelor in Paradise IG, FB, and TikTok social handles (7x total posts) and Jennifer Love Hewitt (huge Bachelor fan) and Jesse Palmer shared bonus posts of the tune-in asset.