Marvel's runaways

To introduce its original series, “Marvel’s Runaways”, Hulu rolled out a massive campaign that introduced the show to all demographics while remaining loyal to fans of the original comic. In addition to traditional media (print, outdoor, digital, on-channel), unique campaign components included presence at SDCC with a sold-out panel, holiday binge messaging (Snapchat Story), talent engagements, and high-school themed social content (Quote Cards, Yearbook Videos, Are Your Parents Evil Quiz).

Teaser

Every teenager thinks their parents are evil, what if they actually are? Check out this early look at #MarvelsRunaways exclusively on Hulu.

trailer

What if everything you thought you knew, you didn’t know at all? Watch the new trailer for #MarvelsRunaways and catch the premiere November 21st exclusively on Hulu hulu.tv/runaways

Character Art Posters 

Social Media

Thanksgiving with Marvel's Runaways  Run away from the family this Thanksgiving. Now streaming, only on Hulu. #Friendsgiving #MarvelsRunaways

Thanksgiving with Marvel's Runaways on Snapchat

Captioned Quote Card

4 Ways to Tell if Your Parents are Evil  Tough love or something worse?

 

Marvel's Runaways - Yearbook Series  Mess with Gert and the claws come out.

Thanksgiving with Marvel's Runaways on Snapchat

Captioned Quote Card

 

Marvel's Runaways - Yearbook Series  When Alex Wilder gets the squad back together.