Impractical Jokers and Mountain Dew

To drive fan engagement and continue generating awareness of Mountain Dew’s high-energy and pushing boundaries mantra, Dew joined truTV’s Impractical Jokers for a year-long and never-been-done-before multi-platform partnership.  This unique campaign created an unprecedented content relationship between truTV and Mountain Dew.


Comicon virtual reality experience

Mountain Dew and truTV joined forces for a massive on-site, day-long fan activation at Petco Park featuring Impractical Jokers, Mountain Dew products, games, activities and an exclusive sneak preview of a new Jokers episode.  

animated spots