Impractical Jokers: "Fix The Open"
The Impractical Jokers are the kings of the truTV castle, stars of our longest running series, a monster hit throughout its run, #1 on our network and the #1 cable series in its timeslot for 18-34 and 18-49 demographics. They’ve amassed a loyal and passionate following online, with more than 4.4 million fans across social platforms and more than 6 million online video views per week.
These four lifelong buddies from Staten Island who grew up busting each other’s chops for free and now get paid to do so on their own TV show! They make each other laugh and they make their fans laugh.
But a not long ago, laughter was in short supply. A painful fissure developed between Joker Brian “Q” Quinn and truTV management, that threatened to rip apart the show itself and the hearts of fans.
Q, you see, is a proud Staten Islander, and when show’s opening graphics were updated, he asked that a map of his home borough be included. A seemingly simple request that was quickly dismissed by the network’s executive producer. Feelings were hurt, angry emails and phone calls were exchanged, and drama – and damn near chaos – ensued.
Fortunately, we were able to document the whole thing and, before launching Season 7, post the result on the web. An Island Between Us is a short documentary directed by Emmy-award winning filmmaker Jonathan Hock, rooted in truth but funny as hell, providing fans a look at the never-ending struggle between “talent” and “the suits.” Not surprisingly, fans took the side of talent, expressing their support for the map’s inclusion, not to mention a demand that the suit return to TV executive school!
Across all platforms, #FixJokersOpen-related owned media posts generated over 9.3 million impressions, 1.6 million video views and 380,000 engagements.
In the end, Q got his beloved map... and the laughter lived on.