Game of Thrones Season 7 Integrated Campaign

In "Game of Thrones" Season 7, Winter has come — the war fans have been waiting for is now upon Westeros. HBO looked to excite fans, build buzz for the season premiere, and engage and reward its giant fan base through various activations within its Season 7 integrated campaign.  The record-breaking "Game of Thrones" Season 7 finale set another ratings high with 16.5 million viewers, according to Nielsen data.

 

season 7 tease

HBO capitalized on the anticipation with key art that focused on the villain's menace. The supernatural power of the Night King has had "Game of Thrones" fans buzzing for years, so HBO used animation to give its key art a more frightening vibe.

Trailer

The moment "Game of Thrones" fans have been anticipating finally arrived, and all the major players are at war. HBO's trailer teased fans with everything they'd been waiting for, from Daenerys' return to Westeros to Jon Snow's attempt to defeat the Night King.

#winterishere

For #WinterIsHere Social Media Takeover HBO made sure "Game of Thrones" was an event with a massive social media takeover, turning summer to winter with Twitter icons, social outreach, a Night King Facebook effect and a Snapchat lens for the premiere.

Game of Thrones DIgital Takeover

Reminding fans that #WinterIsHere, HBO took over key sites around the Internet to hype up fans for the Season 7 premiere and get them talking.

Game of Thrones at ComiCon

HBO continued its tradition of bringing a huge "Game of Thrones" activation to San Diego International Comic-Con, allowing fans to get closer to the show than ever before.

The Escape at SXSW

For SXSW in Austin, Texas, HBO created a unique "escape room" experience that let fans go inside the worlds of its hits "Game of Thrones," "Veep" and "Silicon Valley."

Game of Thrones MLB partnership

HBO teamed up with Major League Baseball to surprise and delight "Game of Thrones" and MLB fans during games and on social media, with unique merchandise giveaways, GOT/MLB themed baseball game nights and more.