CONAN has the youngest and most socially engaged fans in late night television. Google Play Store partnered with CONAN and Turner Entertainment to create the first-ever, 24 hour mobile gaming livestream marathon on CONAN’s FB, YouTube, TeamCoco.com and Twitch channels. This live campaign was supported by on-air/digital/social promotional elements to expand reach and generate audience engagement for Google Play Store’s wide expanse of mobile game titles.
The Mobile Marathon represents one execution within a year-long, multi-platform deal Google Play entered with Team Coco, which deemed the brand the exclusive mobile gaming partner of CONAN. The goals of this execution included reaching CONAN’s audience, with a concentration on a female audience, and conveying the vast mobile gaming catalogue offered within the Google Play marketplace.